Just public knowledge, but too often neglected or not understood.

Keep it simple Don't make things more complicated than they are. Just because a problem appears to be complicated it doesn't mean that the solution must be complicated.
Take your time Errors introduced by a hasty design will consume 20-200 times more resources when corrected in a late state of a project.
Less is more The smallest solution to a problem is the best, but the hardest to find.
Leave "Best Practices" Dare to leave "Best Practices". They will never lead to any better than average.
Use Tools Use tools for all tasks that can be done automatically. Save your brain for the less stupid work. If the tools you need don't exist consider building your own ones.
Read Read the book "Design Patterns", Erich Gamma, Richard Helm, Ralph Johnson, John Vlissides, Addison-Wesley, 1996.
Think Too much talking. IT is not entertainment. Use your brain not your mouth.
Reflect When finished with a piece of work, think about it again. Could it be done better?
Accept mistakes Don't be afraid to make mistakes. We are human. This is the way we learn.
Be curious Innovation is driven by ideas. And ideas are born from curiosity.
Get skilled not rich Money is nothing compared to ideas.
Be fair and modest ;-)

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